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Stories That Raise Money
Nonprofit Storytelling Training That Drives Fundraising
Learn how to turn nonprofit impact stories into powerful fundraising tools. An 8-week nonprofit storytelling training program for communications and development teams.
Your nonprofit has powerful stories. They just aren’t raising money yet.
Most nonprofit teams are doing incredible work in their communities.
But when it’s time to fundraise, many organizations struggle to clearly communicate the real human impact behind that work.
Stories are happening every day, in programs, in conversations, in quiet moments that change someone’s life.
But without a system to capture and use them, those stories never reach donors in a meaningful way.
Most teams end up operating in urgency.
This program is designed to help you move to intention.
Stories That Raise Money is an 8-week nonprofit storytelling training program that helps organizations build a repeatable system for capturing and using impact stories to support fundraising, sponsorship, and donor engagement.
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Turn Your Organization’s Impact into Stories That Inspire Donors
This is not just social media training.
It’s a practical, structured approach to storytelling that supports how your organization raises money.
Inside this program, you will learn how to identify the stories already happening within your work, shape them into clear narratives, and use them across your fundraising efforts.
When storytelling is connected to fundraising, everything becomes easier to communicate. Donors understand the impact. Campaigns feel more grounded. Teams spend less time scrambling and more time building connections.
Why Storytelling Matters for Nonprofit Fundraising
Donors rarely give because of statistics. They give because they understand a person, a moment, or a change that feels real.
Most nonprofit communications focus on outputs, how many people were served, and how many programs were delivered.
But stories do something different. They help donors see what actually changed. They help supporters understand why their contribution matters. And they create a connection that numbers alone can’t.
Making Storytelling Sustainable Across Your Team
A common concern we hear is this: “How do we involve frontline staff without adding more work?”
In many organizations, storytelling starts strong and then quietly disappears.
This program addresses that directly.
You’ll learn how to build simple, realistic processes that fit into the work your team is already doing.
Storytelling becomes something your team can contribute to naturally, without pressure or added workload.
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What You’ll Walk Away With
By the end of this nonprofit storytelling training program, your organization will have:
- A clear understanding of how storytelling supports fundraising
- A practical way to capture stories from program teams
- several fundraising-ready stories
- A simple internal workflow your team can follow
- A 90-day storytelling roadmap tied to your fundraising priorities
Meet Your Instructor
This program is led by Lindsay Gillanders, founder of Brandidly Communications.
Lindsay has spent more than a decade working in marketing, communications, and fundraising alongside nonprofit and community organizations across Manitoba.
She has worked with organizations including Deer Lodge Centre Foundation, Downtown Community Safety Partnership, Manitoba Underdogs Rescue, and the Manitoba LGBT* Chamber of Commerce.
Most recently, Brandidly supported Deer Lodge Centre Foundation in raising more than $1.5 million through a campaign grounded in strong storytelling and community connection.
Earlier in her career, Lindsay worked directly inside nonprofit organizations in communications and development roles, leading fundraising initiatives and building donor relationships.
Investment
This program is delivered as a small, cohort-based training for nonprofit organizations.
$1,850 per organization, includes:
- Up to 4 participants from your team
- Full 8-week program participation
- Templates, toolkits, and frameworks
- Storytelling system development
- 90-day fundraising roadmap
Additional participants: $250 per person, (up to a maximum of 8 participants per organization)
Organizations are encouraged to send both communications and development staff to support implementation.
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Program Overview
Stories That Raise Money is an 8-week nonprofit storytelling training program delivered through a mix of in-person and virtual sessions. This program is delivered in Winnipeg and designed for nonprofit organizations across Manitoba and Canada.
Each of the eight 90-minute online sessions focuses on building a practical part of your storytelling system.
Build a Storytelling System Your Donors Actually Respond To
If your organization struggles to consistently communicate impact and engage donors, this program will help you build a system that works.
Apply Now
Reserve Your Spot
Join the first cohort of Stories That Raise Money, an eight-week nonprofit storytelling and fundraising training program.
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