Boost Your Brand: 15 Behind-the-Scenes Social Media Content Ideas for Small Businesses

Small business owners, we see you hustling day in and day out. You might think your daily routine is mundane, but to your customers, it’s fascinating! Sharing behind-the-scenes glimpses of your business helps your audience feel like VIPs, building a connection that’s personal and authentic. Plus, it’s an incredible way to attract leads and grow your social media following without overcomplicating things.

Ready to peel back the curtain? This blog will guide you through some easy and effective ways to create engaging behind-the-scenes content. Optimized for small businesses these tips are designed to save you time and help you connect with your audience like never before.

Why Behind-the-Scenes Social Media Content Works

People love feeling like they’re getting special access to something exclusive. By showcasing the inner workings of your small business, you create trust, authenticity, and excitement around your brand. Whether it’s your creative process, your quirky workspace, or your favourite local partners, these moments bring your audience closer and encourage them to engage.

How to Get Started with Behind-the-Scenes Social Media Content

1. Browse and Brainstorm: Take a look at the ideas below and think about how they might fit your business. Even if a suggestion doesn’t seem like an exact match, consider tweaking it to reflect your unique brand personality and audience preferences.

2. Make It Authentic: Every business has its own voice and story. Whether you’re lighthearted, informative, or mission-driven, let your content reflect your brand values and goals.

3. Plan Ahead: Use these ideas to plan a month or even a quarter’s worth of content. A consistent posting schedule not only saves time but also keeps your audience engaged and coming back for more.

4. Track Engagement: Pay attention to the likes, comments, and shares each post gets. Which types of content resonate most? Use these insights to refine your social media strategy over time.

5. Mix It Up: While behind-the-scenes content is powerful, variety is key. Combine it with other content types—like tips, testimonials, or trending topics—to keep your audience intrigued.

15 Behind-the-Scenes Social Media Content Prompts

Here’s a ready-to-go list of behind-the-scenes social media prompts that your small business can adapt and use today:

1. Your Daily Grind: Show the rhythm of your small business workday, whether it’s packing orders, managing customer inquiries, or juggling multiple roles.

2. Show Off Local Love: Highlight how you source materials or ingredients from local vendors, fostering a sense of community.

3. Craft in Progress: Share the process behind creating your product, from handmade goods to curating inventory.

4. Meet the Maker: Introduce yourself and tell your story! Why did you start your business? Need help with public speaking? Our friends at Solv Communications offer great training.

5. Workspace Vibes: Give your audience a peek at where the magic happens—whether it’s a small nook or a bustling storefront.

6. Packing with Care: Demonstrate how you package orders, emphasizing thoughtful details or eco-friendly materials.

7. Customer-Centric Moments: Showcase how you go the extra mile to tailor your services to meet customer needs.

8. What’s Trending: Highlight bestsellers or trends your business is embracing.

9. Your Tools in Action: Share the tools, gadgets, or software you rely on to streamline your operations.

10. Local Business Shoutout: Celebrate collaborations or partnerships with other small businesses in your area.

11. Bloopers and Wins: Share lighthearted behind-the-scenes moments or recent milestones.

12. Your Local Favorites: Highlight local spots that inspire your work or where you unwind after hours.

13. Test Runs: Show how you test new products or services to ensure they’re just right for your customers.

14. Holiday Hustle: Document the energy of prepping for a seasonal rush, from decorating to fulfilling festive orders.

15. Product Evolution: Share how your offerings have grown and improved over time.

Maximize Your Social Media Strategy

With these behind-the-scenes social media prompts, you’re equipped to create captivating behind-the-scenes content that engages your audience and strengthens your brand. Use them to spark ideas, build connections, and show the human side of your business.

Don’t forget: Social media is all about building relationships. Keep it consistent, authentic, and fun, and those leads will start rolling in!

Need more help with your small business social media marketing strategy? Explore our additional tips, or get in touch to take your online presence to the next level.